BTS April 5 + Why you keep attracting the wrong clients

Published about 1 month ago • 1 min read

Hola Reader,

A few years ago, I made one small change in my business.

Not a new funnel. Not a rebrand. Not a new offer.

Just a change in WHO I was describing when I talked about the problem I solve.

And my close rate went from 30% to 60%.
And the people getting on calls with me stopped saying "let me think about it" and started saying "how do I get started."

One shift.

In my latest podcast episode, I break down exactly what that shift was, because I see experts making the opposite mistake every single day.

People who are genuinely brilliant at what they do.
People who have more experience than most.
People who should be attracting incredible clients, and can't figure out why they're not.

If you've been doing all the right things and still not attracting the clients you know you can help, this episode will show you exactly where to look first.

Click here to watch on YouTube right now

Want to know exactly where your messaging is filtering for the wrong buyer?

Book a free 15-minute Brand Message Assessment with me.
This isn't a sales call, it's an actual diagnostic.

I'll look at how you're describing your work and tell you specifically what's calling in the wrong person and what to change so the right people start showing up.

Book your call with me right here

Con amor,

Fabi

P.S. Want to dive deeper into premium positioning? I've unlocked my entire vault of trainings and resources at fabipaolini.com/vault....including my Angle of Mastery™ framework, Power Buyers™ method, and advanced positioning strategies. Access it all for free here

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