Hola Reader,

This is going to be controversial

…especially considering how much money most people have spent on guru marketing programs

…BUT what MOST people think is a marketing problem, is actually 10000% without doubt a MESSAGING problem

Because when you’ve implemented so many marketing strategies and getting basically the SAME result

(and you keep either changing OR doubling down on the one you have .. and yet nothing changes 🧐)

With people constantly telling you they need what you do… but then they don’t buy

And you’ve tapped out your warm audience and are having a really hard time growing your audience with buyers

(Unless you spend a LOT of money on ads)

This is messaging. Not marketing.

And the thing that I want you to get is that what’s causing these problems is simpler than you think:

You aren’t giving people an irrefutable reason to work with you specifically.

You think that adding value or creating content that is REALLY good means either

A. Teaching and over giving (‘cause it worked for Hormozi?)

B. Not wanting to reveal too much because you don’t want to give away bandaids.. but then how you help people is a mystery. (ALWAYS the what never ever ever even DARE to give away even a small piece of the how)

So this means that your entire focus in terms of marketing is to get people to book a call instead of selling your big idea

…which means that You don’t really create a deeper need for what you do

This? It’s messaging- without a shadow of a doubt.

And until you fix this messaging, you will have the EXACT same pattern repeat over and over again

The exact same quality of leads

The exact same type of people on your calendar

The exact same amount of people saying no

❌ It’s not your mindset

❌ It’s not your sales skills

❌ It’s that you are NOT selling your big idea

…and so therefore people don’t buy it.

When you are able to fix this EVERYTHING changes.

Your audience starts quoting your messaging to you

They resonate with what you have to say

They take action

Even if you’re selling through a pdf

A webinar

A quiz funnel

Or a freaking Instagram post

It’s NOT the marketing

If it were, every single person who has bought every single one of these marketing programs would be a millionaire

And they’re not

Figuring out how to give my audience an irrefutable reason to work with me is exactly what took my business from $20k months to multiple $80k-$100k months

What skyrocketed our sales conversions to over 70%

What has had clients go from charging $500 to signing a PIF $20k client

To making $100k months

To creating an iconic brand and message

To building a movement

Next week at ‘The High-Ticket Client Upgrade’ I will be sharing with you EXACTLy what to do to upgrade your message so you can attract more BUYERS -

..so your marketing takes off

​Did you add it to your calendar already?​

Con amor,

Fabi

ps. Watch this video on why your marketing may not be working anymore​

​

​
​