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Hola! It's Fabi Paolini

I help coaches, consultants and experts attract more ready to invest clients by positioning themselves as premium brands.

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Resending: (link missing) Does marketing feel harder than it should?

Hola Reader, THe link was missing - so I'm sending this again :) A coaching client recently told me something that broke my heart... "Fabi, I feel like I'm on a hamster wheel. I'm creating content every day, showing up everywhere, doing all the things... but I'm working SO hard for each sale. This isn't sustainable." The truth? She was right. If you're: Spending hours on sales calls with people who "need to think about it" Creating endless content that gets likes but no sales Following every...

Hola Reader, This is going to be controversial …especially considering how much money most people have spent on guru marketing programs …BUT what MOST people think is a marketing problem, is actually 10000% without doubt a MESSAGING problem Because when you’ve implemented so many marketing strategies and getting basically the SAME result (and you keep either changing OR doubling down on the one you have .. and yet nothing changes 🧐) With people constantly telling you they need what you do…...

Hola Reader, I have this client named Josh Elledge. He’s pretty well known in the podcast world. And he was already crushing it in business. But he knew he needed to revamp his branding and more importantly, he wanted to start targeting much higher end clients that would be willing to pay 5+ figures for his services. So he joined “The Breakthrough Brand Academy” and he learned his “Angle Of Mastery” and began speaking to different desires and pains, one that a much higher end client would...

Hola Reader, Let me ask you something - how clear are you on your niche? Have you defined what yours is already? Or still think that "anyone who buys" is your niche? Here's the thing - when you are able to really focus and choose your niche, you will be able to speak to the people who are ACTUALLY ready to invest in your services. These are the people who are actively looking for solutions to their problems, who connect to content that speaks to their experience, needs and who they are. That...